Reimagining the Art of Persuasion: AI and the Future of Copywriting
Picture this: you’re up against the wall, wrestling with the Herculean task of creating compelling content that doesn’t bore your audience into oblivion. You’ve considered hiring a fancy copywriter, but the price tag makes your wallet whimper. So, like many others, you settle for the less-than-inspiring middle ground of mediocrity.
But hold onto your hats, folks, because there’s a new player in town that’s shaking up the world of copywriting. It’s called ChatGPT. This AI powerhouse is a revelation for businesses looking to up their sales game or marketers seeking to supercharge their productivity.
The Magic of ChatGPT: Making the Mundane, Magnificent
The secret sauce of top-drawer copywriters isn’t some mystical talent from the gods, but rather tried-and-true, scientifically-backed formulas. The beauty of ChatGPT? It can harness these formulas and churn out high-impact copy that’ll leave your readers spellbound.
Take the PAS formula: Problem, Agitate, Solution. An old faithful in the copywriting world, it’s a proven method to multiply conversions. By identifying a problem, stoking the reader’s frustration, and then swooping in with the perfect solution (that’s where your product/service comes in, folks), you can craft a narrative that resonates deeply with your audience.
Another gem in the copywriter’s toolkit is the AIDA model: Attention, Interest, Desire, Action. It’s the classic storytelling arc that hooks readers in and leads them down the path to your desired action.
PAS Example:
Prompt: I am selling [PRODUCT / SERVICE]
I need to write [INSERT]
Use the PAS formula to write it:
Step 1 (Problem): Lay out the reader’s problem
Step 2 (Agitate): Rub salt in the wounds… dig deeper into an issue they are angry or agitated about.
Step 3 (Solution): Step in with the solution. What I am selling is the solution to their problems and anger... explain how.AIDA Example:
Prompt: I am selling [PRODUCT / SERVICE]
I need to write [INSERT]
Use the AIDA formula to write it:
- Step 1 (Attention): Open with a bang. Grab the reader's attention with a bold statement, fact, or question
- Step 2 (Interest): Hook the reader's interest with features and benefits
- Step 3 (Desire): Make the reader feel a sense of desire by showing them their life with my solution.
- Step 4 (Action): Spur the reader into action and tell them what to do next (a CTA).Making Every Word Count: Call To Actions and Headlines
Now, let’s talk about Calls to Action (CTAs). If you’re trying to get someone to buy a product or sign up to your newsletter, you need punchy copy that tells them exactly what to do. ChatGPT can help you write direct, interesting, and powerful CTAs that hint at urgency and eliminate risk.
And let’s not forget about headlines. They’re your golden ticket to grabbing your reader’s attention. With ChatGPT, you can craft headlines that tick all the boxes: urgent, unique, ultra-specific, and useful.
CTA Example:
Prompt: My goal is to [GOAL]
[DETAILS OF YOUR PRODUCT / SERVICE / VALUE]
Please help me write a Call To Action to achieve my goal. The CTA should:
1. Be direct and use active language (it should be short, simple, commanding, and strong)
2. Be interesting (offer something that solves a problem)
3. Use power words (like new, discover, act now)
4. Hint at urgency (use words like 'don't miss out, sign up before midnight, buy now to get free postage etc.)
5. Remove risk (no credit card needed. Full money-back guarantee. Cancel at any time).
Headline Example:
Prompt: I am writing some content about [TOPIC]
I need you to write a headline for this content.
Please brainstorm 5 different headline ideas for me. The headline should follow one of the 4 'U's:
- Urgency: It encourages the reader to click and open right away
- Unique: It is unique, quirky, or interesting in a way that will get the reader's attention
- Ultra-specific: Use specific language (dates / numbers)
- Be useful: Offer a mouthwatering benefit directly in the headline
AI Tools: The Future of Copywriting
While ChatGPT is a game-changer, it’s not the only AI tool out there making waves in copywriting. There’s a whole suite of tools tailored for specific tasks. Hoppy Copy for emails, AdCreative for ads, Writesonic for SEO, and QuillBot for paraphrasing. Trust me, these are tools you want in your arsenal.
Last Word: Embrace the Future
As ChatGPT and its AI brethren become more woven into our everyday lives, it’s essential to keep up with the times. The winners in this new world will be those who master these tools, becoming more productive and, inevitably, wealthier. So, stick around, and make sure to subscribe to WGMI’s weekly newsletter to stay in the know.
And if you want a deeper dive into the world of ChatGPT and how to get the most out of it, there are plenty of resources out there to get you started. Embrace the future, folks – it’s already here.
