In recent AI news, SpeedyBrand, a start-up using generative AI to create SEO-optimized content, has come out of stealth mode, backed by Y Combinator. Despite its small customer base and relatively meager funding, its emergence warrants attention. Generative AI models are making it easier to generate lower-quality content, which is creating challenges for advertisers and content quality control. This has led to the abuse of programmatic advertising on ad-supported sites, as flagged by Newsguard.
The concern is not just for advertisers, but for the general public too. As generative AI proliferates, it could drive engagement and ad revenues away from legitimate sites. The solution may lie in tighter regulation by search engines and ad platforms, but the pace at which this technology is advancing makes it hard to keep up.
In other AI news, OpenAI launched its latest text-generating model, GPT-4, while New York City started enforcing a law requiring employers to submit algorithms used in recruitment and promotions for an independent audit. Valve has hinted at accepting games with AI-generated assets, and Humane, a start-up launched by ex-Apple employees, revealed its first product, the Ai Pin, a wearable gadget with a projected display and AI-powered features.
Notably, major tech figures in Europe have warned the EU that overly restrictive regulations could hinder the development of generative AI. Meanwhile, the emergence of AI-generated deepfakes and AI-powered sex toys signal the technology’s encroachment into more personal aspects of life.
