Well, AI must be really hitting the zeigeist when Forbes gets into the act of writing a guide for using ChatGPT for SEO. However, this is a pretty good synopsis of using ChatGPT for SEO. Give it a read.
- Generate the ideas: You can prompt ChatGPT to generate SEO-optimized blog post ideas on a specific topic. You can ask for a specific number of ideas (e.g., 50) with a headline and a one-sentence summary for each. Refine the suggestions by asking for more ideas similar to the ones you liked until you have a list that suits your site. Remember to make your titles engaging and keyword-rich for better SEO results.
- Create the structure: After selecting a topic, ask ChatGPT to create a list of bullet points for the article based on the headline and summary. This will give you a structured outline of your article. You can make your prompt more effective by asking ChatGPT to act like an SEO expert who knows how to structure SEO articles to rank on the first page of Google. Remember to include engaging subheadings that encourage readers to continue reading your article.
- Edit the bullet points: After generating the bullet points, you should manually check the facts and the flow of the article. Make sure the subheadings are relevant to your audience and the keywords you’re targeting. Since ChatGPT may not effectively reference and add unique facts from other sources on the internet, you should do additional research to add unique insights to these bullet points.
- Write the article: Ask ChatGPT to write a specific number of words for your SEO-optimized blog article based on your headline and bullet points. You can specify the writing style, which should be clear, engaging, and tailored to your audience’s needs. You can ask ChatGPT to edit parts of the article if needed, and remember to balance between SEO best practices and writing for humans to avoid high bounce rates.
- Edit the article: You should further edit the article generated by ChatGPT either by asking the AI to rewrite it in a specific style or by editing it yourself. Personalize the content to your business and add stories from your personal experience to make it more human. Establishing topical authority by demonstrating your expertise can help you outperform generic content on the internet.
- Prepare the image: Once you have your article, you need to create an accompanying image. Google’s AI will scan the image to determine its relevance to the content, so it’s important to choose an image that is relevant to your article and optimized for SEO. You can use AI tools to generate these images.
- Generate the Image and Promote Your Blog: Now, it’s time to make use of AI’s full potential. Take the image description you’ve gotten from ChatGPT and input it into a tool like Midjourney to produce an engaging image that perfectly complements your article, exactly as specified. Repeat this process for any additional images you want to incorporate into your post.
Once your article and images are ready and uploaded to your website, it’s time to take it up a notch. You could prompt ChatGPT to provide captions and alt text for the images, create a meta description for the article, and generate a series of promotional tweets or Instagram captions.
To further increase the reach of your article, ask ChatGPT for a list of ten platforms where you should share your piece, or even ten influencers who might be interested in your content. If you have access to an internet-assisted version of ChatGPT, you could also request a personalized message to accompany your outreach to these influencers.
Remember, the idea is to co-create with ChatGPT. Continually prompt it for ideas, headlines, subheadings, copy, image descriptions, and promotional plans. Use it to spark possibilities and expand your creative and productive capacity. These seven steps are just the start to increasing your output and expanding the reach of your website.
