The AI Wave: Marketing’s New Frontier
Let’s talk about the elephant in the room, or rather, the AI in the marketing department. Anyword, the tech whiz-kid on the block, has just announced its integration with generative AI platforms. The goal? To evaluate whether the copy generated by ChatGPT is on-brand and predict how it will perform with the intended audience. It’s like having a crystal ball, but for marketing.
The AI Tsunami in Numbers
According to the number crunchers at Verified Market Research, the AI writing assistant software market is set to hit a whopping $6.5 billion by 2030. That’s a growth rate of 27%. It’s clear that the generative AI wave is not just lapping at the shores of marketing departments, it’s a full-blown tsunami.
Over 5,000 eager students have already signed up for Udemy’s recently launched ChatGPT marketing course. When asked about the potential value of ChatGPT and other generative AI applications, the top dogs of marketing, the CMOs, ranked “content creation and management” as the most valuable capability. A recent Sitecore survey found that three in four marketers are considering or already investing in AI to support marketing and customer experience.
AI: The New Marketing Assistant
A survey by Botco.ai of 1,000 marketers in the U.S. found that 73% of companies are using generative AI tools to help create text, images, videos, or other marketing content. And it’s not just any content, 75% of those surveyed reported that their generative AI tools are trained on proprietary content. This highlights the importance of accurate and reliable responses in chatbot solutions.
AI’s Top Use Case: Website Copy
Website copy is the most common form of content that marketers are most likely to use generative AI to produce. The survey found that 48% of respondents said that their company is likely to create website copy with generative AI now or in the future. Other common uses include email copy, social media copy, social media images, chatbots that interact with customers, website images, SEO content, blog posts, and marketing/sales collateral.
Startups Riding the AI Wave
In response to this trend, a number of startups are offering writing assistants specifically geared to use by marketers. Jasper, for example, recently launched a Brand Voice feature, helping marketers fine-tune generative AI content creation to meet the specific style and needs for a given organization.
Anyword: The Next Level of AI Integration
Anyword goes a step further by tailoring the content not only to a company’s style, but also to its intended audience, and providing a prediction of how well it is going to perform with this audience. Its predictive performance score is based on its analysis of millions of copy pieces in a way that connects the conversion rate, profile of the audience, and the style and content of the message.
The integration with generative AI platform Anyword combines key brand details, such as tone of voice, brand rules, product and company details, and target audiences, together with an instant website scan. This allows marketers to create better prompts that produce finely tuned copy optimized to achieve specific marketing results.
Anyword’s predictive performance AI model, trained on billions of real marketing data points, provides key demographic and messaging insights and a 0-100 performance score that predicts how well the copy will perform as a Facebook or Google ad, LinkedIn post, email or any other marketing use case.
The Future of Marketing is Here
“Our new integration allows users to build more effective prompts and leverage the power of AI and analytics to improve marketing performance from generated and even written content… the copy they create [with generative AI] will be on-brand and performance-driven, with predictive analytics that has been shown to increase conversion by 30%,” Yaniv Makover, CEO and co-founder of Anyword, said in a statement.
