Why the Future of CMOs is Intertwined with ChatGPT and Generative AI
The future is knocking on our doors, and it’s wielding a couple of intriguing tools: ChatGPT and generative AI. I’ve been mulling over this for a while, the transformational potential these technologies have for the role of the chief marketing officer (CMO).
Stepping up to this plate, IBM’s head honchos assert that if CMOs want to keep their edge, they need to cozy up with these emerging tech phenomena. While it’s true that the majority of CMOs are still scratching their heads trying to figure out how to best leverage generative AI, that doesn’t mean it’s not a worthy endeavor.
Jonathan Adashek, who juggles the roles of Chief Communications Officer and Senior Vice President of Marketing and Communications at IBM, has a point to make. He says, and I paraphrase, “Imagine a world where the cookie crumbles, literally. How do you cater to your audience then? AI could be the answer, serving up tailor-made content for the right audience at just the right place.” I must say, Adashek does make a compelling argument.
Let’s take a moment to consider the sheer volume of data we’re dealing with today. Companies are practically drowning in it. So, how do we make sense of this informational chaos? Well, Adashek suggests that AI could be the lifeguard on duty, helping us navigate these murky waters. If not, we might as well be stuck in this data swamp indefinitely.
Source: businessinsider.com
