It seems like just yesterday that the short-form video was the adorable runt of the media litter. Now, it’s not just a full-grown beast, it’s the alpha dog.
The Era of Short-Form Video
For those who might’ve missed it, the entire world has been swept up in a whirlwind of bite-sized entertainment. You’ve got every Tom, Dick, and Harriet shooting Oscar-worthy masterpieces from their smartphones. And why not? We’re living in the Entertainment Economy, as outlined by the likes of McLuhan, Negroponte, and Wolf. Videos are the bread and butter of our media diet, and the shorter they are, the sweeter they taste.
The Market Landscape
The global short video platform market, valued at a cool $1.52 billion in 2022, is projected to grow at a CAGR of 10.2%. The factors driving this growth are as varied as they are obvious. Increased global internet penetration, the proliferation of smartphones, the emergence of 4G/5G networks, you name it. With 93% of marketers swearing by short-form video and over 86% of organizations harnessing it as a marketing tool, it’s safe to say that short-form video is here to stay.
Enter Zoomerang
Now, let’s talk about the new kid on the block – Zoomerang. Established in 2018 by David Grigoryan, Arman Manukyan, and Hayk Grigoryan, this Armenian startup has been developing a short-form video platform that caters to both businesses and consumers. The idea is simple: help people create visually stunning videos without needing a degree in computer science or a mega-computer.
Their vision isn’t just about simplifying video editing, oh no. They’re creating an ecosystem that blends innovative AI tech with a thriving community of content creators. They aim to inspire their users to explore new ideas, and produce videos that really resonate with their audience.
AI Benefits of Zoomerang
Zoomerang brings a lot to the table. It enhances accessibility to video creation with its AI-powered toolkit. It saves time and resources by streamlining the video editing process. It also offers creative flexibility and inspiration by staying in tune with current trends and advancements in AI. All of these features empower the creators to focus more on their artistic vision and less on the nitty-gritty of video creation.
Lessons From the Journey
David Grigoryan, co-founder of Zoomerang, has learned a lot from his journey. The key takeaway, it seems, is the importance of understanding and addressing the needs of your community. Change is inevitable, especially in the tech world. To stay relevant, you need to keep up with the latest advancements and make them work for you.
Wrapping Up
The rise of short-form video is intertwined with the rise of digital literacy. As we move towards a future where more than half of all live events could take place in the metaverse, the ability to create and share videos is becoming a crucial skill. The future, it seems, is shorter, faster, and on-demand.
